Best Day to Post on LinkedIn: Guide for 2024
Ever wonder why some LinkedIn posts get lots of likes and comments while others don't? The secret is often in the timing.
Understanding LinkedIn posting strategy
Timing is super important for LinkedIn content. Knowing how LinkedIn's algorithm works is key. LinkedIn likes posts that get quick engagement. This means posting when your audience is online can help your posts be seen more. The algorithm looks at things like engagement, relevance, and connections to decide which posts to show. Timing helps make these things work better.
Why timing is important on LinkedIn
LinkedIn users are most active during work hours. Posting during these times can boost engagement. Before 2023, people on the platform were active all day, but now they engage more during work hours, especially mid-morning and early afternoon. Some think posting during off-hours helps, but data shows engagement is lower outside work hours.
Best days to post on LinkedIn
Data shows that Tuesday, Wednesday, and Thursday are the best days to post, with the best times between 10 AM and 2 PM. Hootsuite says these are the best days and times to reach your audience.
- Post on Tuesday, Wednesday, or Thursday for best results.
- Aim for 10 AM to 2 PM.
- Check engagement metrics to adjust timing.
- Use LinkedIn analytics to track how well your posts do.
Avoid:
- Posting late at night or early morning.
- Only posting on weekends.
- Ignoring analytics data.
- Posting during major holidays when engagement is low.
Best times to post on LinkedIn by industry
Different industries have different best times to post. Knowing when your industry's audience is active can lead to better interactions. For example, tech posts do well on Tuesdays at 11 AM, while finance posts do better on Wednesdays at 1 PM. Education and non-profit posts get more engagement early in the morning, around 8 AM.
Analyzing your audience for best posting times
To find the best times to post, use LinkedIn's analytics and other tools. Gary Vaynerchuk used LinkedIn analytics to change his posting schedule and saw a 40% increase in engagement.
- Check LinkedIn analytics for audience activity.
- Use tools like Hootsuite or Buffer for more insights.
- Change posting times based on audience patterns.
- Try different times to see what works best.
Using LinkedIn analytics for better timing
LinkedIn's analytics tools help track how well your posts do. It's important to use analytics to see what works. Check your LinkedIn analytics weekly to find trends and adjust your schedule.
Note: Don't forget about A/B testing. Try different posting times and content types to see what your audience likes best. This helps you improve your strategy based on real results.
Avoid:
- Ignoring posts that don't do well; learn from them.
- Making changes without data.
- Only relying on past performance; keep up with trends.
- Posting too much; focus on quality.
Tips for consistent engagement beyond timing
Creating content that your audience likes is just as important as timing.
- Respond to comments and messages quickly.
- Share different types of content: articles, videos, infographics.
- Work with other creators for more reach.
- Use storytelling to connect with your audience.
Note: Engaging with your audience means more than just posting. Join discussions, comment on others' posts, and share insights to boost your visibility. This helps you become a thought leader and attract more followers.
Some think posting more often means more engagement, but quality and relevance are more important.
Conclusion: building your LinkedIn posting strategy
Recap: The best days to post on LinkedIn are Tuesday, Wednesday, and Thursday, with the best times between 10 AM and 2 PM. But it's important to keep trying new things and improving your strategy. Timing is important, but so is content quality and knowing your audience. Keep experimenting to find the right balance.
- Regularly review and adjust your strategy based on performance and feedback.
- Successful strategies balance timing, engaging content, and community interaction.
Benefits for new creators
For new LinkedIn creators, joining the Rising Creators list can be a big help. It connects you with other creators, letting you comment and like their posts to build real connections. This network can increase your visibility, followers, and create a supportive community for growth. By using these connections, you can improve your LinkedIn presence and reach your content goals.
